When we were approached to take a holistic look at the websites for the Black Bass Hotel and the Lumberville General Store we pitched the content of a multisite experience to improve efficiency, unite the establishments, and design a beautiful experience.
We had built the previous iteration of the Black Bass Hotel website several years prior and both we and the client had learned a great deal during that time period. When the chance for a refresh came into play, we were excited to give the beloved establishment a major upgrade.
The Black Bass Hotel and Lumberville General Store are distinctly different places, but they share a great deal of overlap and customers. Knowing the family may also one day expand, we wanted to build a more sustainable platform. With the power of Craft CMS behind us, we designed and developed a multisite experience. This allows several websites to share a single backend and content management system as well as user-facing design components.
Working closely with their internal marketing team, we designed a beautiful responsive interface paired with an intelligent and modern content management system. To support the unique and robust content strategy of both sites, and the potential for future additions, required a thoughtful strategy to organize and create content that can be shared or siloed based on the type of content and the site it belongs to.
We worked with the Black Bass Hotel through project planning, content architecture, a full-stack design and development cycle, performance and search optimizations, and a smooth dual-site launch. We provided striking food and drink photography alongside the work of our friend Mike Maney who captured beautiful images of the interiors and exteriors of this exquisite Bucks County destination.