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Jules Menu

Jules Thin Crust serves delicious, responsibly sourced pies from a growing list of locations. Their dedication to community, doing things right, and treating their customers well should be an inspiration for all.

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The Jules team approached us looking for a fresh and thoughtful design system that could improve customer understanding, sales, and the ability to create a consistent approach to their seasonal menus and related collateral.

We started, of course, with a healthy degree of taste testing. With plenty of pizza to keep us creating, we set to work on a new look that would showcase the beauty of the Jules approach to good, quick eats. Having worked with Jules on a variety of other projects we were well prepared to consider the menu - an essential project for any restaurant. We worked with their team to ensure the menu would be easy to use, could clarify questions customers commonly ask, and to add a touch of delight to the ordering process.

The team at Jules has reported that sales of previously under-performing items are up, and general customer understanding has significantly improved. Our design system has rolled out to a series of seasonal menus, spilled over into some apparel, and now graces a new pizza box that has yet to be unveiled.