At the turn of the century, pro bicycle racers barnstormed across the country racing head-to-head on indoor bicycle training rollers in Vaudeville productions. Bicycle messengers in large urban areas revived this style of racing in gritty bars during the 1980’s.
Doylestown Bike Works revived this tradition and approached us for assistance in creating a unique brand and visual strategy to promote the micro event. Our work included the design of a logo, illustrated poster, digital promotion graphics, and a microsite.
