The Jules team approached us looking for a fresh and thoughtful design system that could improve customer understanding, sales, and the ability to create a consistent approach to their seasonal menus and related collateral.
We started, of course, with a healthy degree of taste testing. With plenty of pizza to keep us creating, we set to work on a new look that would showcase the beauty of the Jules approach to good, quick eats. Having worked with Jules on a variety of other projects we were well prepared to consider the menu - an essential project for any restaurant. We worked with their team to ensure the menu would be easy to use, could clarify questions customers commonly ask, and to add a touch of delight to the ordering process.
The team at Jules has reported that sales of previously under-performing items are up, and general customer understanding has significantly improved. Our design system has rolled out to a series of seasonal menus, spilled over into some apparel, and now graces a new pizza box that has yet to be unveiled.