We love to see small businesses launch their venture with a beautiful logo by their side. When we had the opportunity to work with Carolyn at Union Coffee we jumped at the chance. We explored a number of typographic treatments to capture the essence and feeling of the soon-to-open coffee joint. This was the result of our collaboration together. The design allows the logo to easily scale for different uses from digital and print to signage and merchandise. The logo system featured variations for layout and color profiles while maintaining a consistent tone throughout.